This article is part of our Quick Guide to Attracting 3D Print Business.

Since Microsoft bought LinkedIn, it has started to develop much more actively as a tool for marketing campaigns. And this is very good news! 

LinkedIn can promote your company updates or content to targeted audiences, using the profiles of over 500M active professionals: job title, function, industry, and more.

Here is the short guide to run your first advertising campaign on LinkedIn:

  1. Make sure that you have a LinkedIn Company Page;

  2. Go and create your first ad;

  3. There are different formats of ads on LinkedIn, from banners to sponsored content;

  4. Read the ultimate guide on how to set up a Text ad, if you prefer a more direct way of offering your service;

  5. Or try to set up a direct sponsored content campaign to naturally get into the news feed of your potential customers;

  6. Last but not least, you can also set up a retargeting campaign on LinkedIn, using your website data and clients' database. 

If you have any questions, please feel free to send a message to us. 

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